In January 2013, The Pacific Coast Wine Trail was established to promote wine tasting along Northern San Luis Obispo County coast. Many tourists stay in Cambria to enjoy the coastal climate but then drive 30 miles to taste wine in Paso Robles. The course of the trail gives wine aficionados the opportunity to stay along the coast and enjoy a full day of wine tasting from six unique wineries. The trail not only offers premium, award winning wines, but also the opportunity to discover boutique wineries off the beaten path and, on most occasions, the chance to learn about the wines directly from the winemaker or owner.